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Dear Youtube: Your Ad Strategy Is Extremely Annoying And Ineffective

Dear Youtube: Your Ad Strategy Is Extremely Annoying And Ineffective

youtube no videoI’ve been spending a bit more time on Youtube in the last few weeks, and maybe even months (I’ve loss track). I mostly go on to watch interviews of other successful entrepreneurs that inspire me such as Tony Robbins. I also go on because I obsess over learning new techniques and strategies in Digital Marketing that will give me the competitive edge over everyone else (and I have found a few). Even occasionally when I just want to relax and take a break I’ll go on and maybe check out a movie trailer or 2 (or 10).

I’m not sure how recent it is, but Youtube has an advertising tactic now to generate revenue for them, and brand awareness for other companies. What they do is before each video they will play an ad right before the video. The ads are typically based on other sites that you may have visited, or links you clicked on. So they feed you ads that are either the same or similar to those that you clicked on from other websites.

Let me be the first to say that it is the worst, dumbest, and most ineffective strategy I have come across in a long time (you brought this on yourself Youtube). By my tone you can tell I’m annoyed, and for good reason. If you’ve ever tried to watch a video of interest to you on Youtube only to be interrupted by an ad you have no interest of seeing or clicking on, then you understand my frustration and annoyance.

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Posted by on April 12, 2017 in Advertisements, Brands

 

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How I Created Consistency In My Blogging And Content Marketing Strategy

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Caution! This is a long ass blog post!

If you should ask me Winston, what’s the number one factor that separates those who are successful with starting and running a blog, and having a Content Marketing strategy? I would give you one word Consistency. Yet, this is one of the greatest challenges bloggers face when starting and running a blog.

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Posted by on March 21, 2017 in Content Marketing

 

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What I Learned From Neil Patel That Most Other Marketers Don’t Have

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photo credit Neil Patel

Do a search online on Digital Marketing, Online Marketing, or Content Marketing and it’s inevitable that Neil Patel will be in the top 5 (if not the top 3) of search engine results. It’s safe to say that he is the authority in all these areas of Marketing.

If you choose to dispute it take this into consideration.

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10 Growth Hacking Strategies to Grow Your Startup

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photo credit: Bootstrap Business

When starting and growing your business there are two things to always keep in mind:

  1. Being able to work in your business

  2. Being able to work on your business

The first involves the operational aspects of the business such as designing the product/service, hiring talent, legal, operational management, figuring out shipping, and of course customer service and support.

The second focuses more on the aspects of Marketing. Being able to create a brand, market and promote your brand and offer, and drive leads back to you in order to convert them into customers.

Having a Marketing Plan and strategy to grow your business is absolutely imperative. Many businesses fail because they fail to market and promote, and immediately assume their idea or product will get customers and generate sales on its own. Sure you can get by without a marketing plan, but if your goal is to truly build a long term, sustainable and profitable business, then having a marketing plan, especially one geared towards growth is essential.

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Posted by on February 2, 2017 in Growth Hacking

 

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The Golden Marketing Opportunity You’re Still Missing Out On

I won’t belabour my point with this one because everyone already knows what it is…it’s Email Marketing. Yes Ladies and Gents that golden ticket to extended brand awareness and competitive edge many businesses are still missing out on is Email Marketing.

It’s not surprising though as I too have fell into this trap at one time. With the emergence of Social Media, and pretty much EVERYONE either having a presence on Social Media (the audience), and the rest wanting their presence known on Social Media (the business), it can be seen why there is so much hype and buzz around it. However, many businesses have pretty much thrown other marketing strategies out the door for the sake of ye ole Social Media Marketing, trying to capitalize on their piece of the pie.

It wasn’t until recently when working on my blog (not this one another one), that I realized the enormous opportunity that was being missed through Email Marketing. We as businesses and marketers have gotten so caught up with the hype of Social Media, that we have ignored the other strategies that are also effective (in this case probably more so). I’m not against Social Media, far from it. However, as businesses that are ever growing and ever changing we must realize when it’s time to pull away from the crowded marketplace a bit and start looking on how we can differentiate from what everyone else is doing. Since Social Media has become so popular, the disadvantage is that it has also become very crowded and somewhat noisy. Which means as a business it’s going to be harder to really have a creative and distinct voice in separating yourself from your competitors.

Just in case you haven’t done so in awhile, here’s why you should be looking at implementing more Email into your marketing mix:

  1.  It’s less noisy and crowded. Whereas with Social Media you have to fight for the viewing eye of your audience, with Email it’s less of a fight because assuming you’ve done it right then you have the exclusive eyes of your audience. I said assuming you’ve done it right because assuming they opted in to receive your emails, and you’re not forcing a message or product/service on them that they have no interest in

  2. It’s more targeted. The wonderful thing about Email Marketing as mentioned above is it gives your audience the opportunity to opt-in, or sign up to receive your emails. This means that once they do this they are basically saying “I’m interested in what you have to say and give you permission to say it to me”. This allows your messages to be better tailored for the people who have greater interest in your product/service and not just there because their bestfriend told them to ‘like this page’

  3. It’s timely and more focused. I don’t know if everyone is like me, but I check my emails more than I do my social media profiles. One of the main reasons being as I mentioned social media has become noisy. Between friends, family, and a bunch of Facebook ads trying to get my attention. However, if I see an email come in then I’m thinking it’s probably imporant and needs my attention, or it is something I may be interested in because of something I opted in to receive emails from

  4. Everybody has one

B2B’s should especially be paying more attention to Email Marketing as most businesspeople and executives are more likely to check their emails throughout the day than check their Facebook notifications.

Now let me say again in closing. I am NOT saying their isn’t value in Social Media, there is, because that’s where majoirty of your audience probably hangsout. However, what I am saying is don’t ignore other mediums in favour ONLY of Social Media. The best place to be is find a way to mix Social Media with Email, by using your Facebook pages, Twitter feeds, and other SM channels to capture your audience’s email addresses. Then once you do, then you can move them away from the noise on Social Media, and have a more personalized, exclusive conversation with them.

Makes sense?

Do you believe Email Marketing still has a significant part to play in the marketing mix?

The Ranter

 

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The Heartfelt Ad You Can’t Understand (But Can Feel)

What makes a good ad campaign? Is it humourous? Is it entertaining? Is it catchy? I believe the best ones are the ones that are lasting. Not only are they viral and well shared and talked about, but they also leave a lasting impression in our minds for a lifetime.

While doing research on a project I’m working on I came across this video by chance. Just out of cutiosity I clicked and watched. My initial thoughts were “this is nice”, but then close to the end of the video I was so moved that tears came to my eyes, and all I could think was “WOW!”

Take a look for yourself…

 

How POWERFUL is that!!

How powerful is it that even though you may not speak the language, and couldn’t necessarily relate to the experience of the characters that the campaign still had such an emotionally intense impact?

By the end of the ad I didn’t care what they were selling because I was ready to buy, and THAT my friends is the power of an impactful ad campaign.

It can:

  1. Get your audience to not only buy into your product/service, but also you as a company

  2. Create a lasting impression in the minds (and in this case the hearts) of your audience

  3. Cut across race, creed, culture, and even defies the very definition of logic to touch the very thing that makes us human and connects us all…our soul

My biggest takeaway from this ad sometimes the best ad campaigns are the simplest. They don’t need to be fancy or elaborate, they just need to connect with each of us and be memorable.

 

Share your thoughts, what was the biggest takeaway for you?

The Ranter

 

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The Lasco Fiasco: How It Damaged A Brand

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So picture this…

You own one of the major corporations in your industry, your marketing team decides to increase brand awareness and customer engagement using Twitter so they create a Twitter account to represent your brand online. One day a sudden tweet is sent out from your company’s Twitter account with a derogatory comment about a particular athlete during the Olympics (keep in mind this is the Twitter account of your very reputable brand)…what do you do?!

To be honest I don’t even have the answer to that, but it just goes to show how even in your Marketing department how very little your Marketing team, who should know better by the way, understands very little on the importance of a brand. Now in case you didn’t know this actually happened a few days ago. I will not mention who the individual was that made such a dumb mistake (I think the person has dug their grave deep enough and dont need me to dig it any deeper). The point is even if said person meant to send the tweet from their personal account instead of the company’s account, the mere fact the thought and action of sending the tweet happened in the first place, regardless of where it was sent, just proves how clueless even marketers can be in regards to branding.

A brand is not just about the company you represent but also YOUR personal brand. We live in a world where people feel that because they have a social media account and their picture on it, it gives them the privilege of mentioning whatever comes to mind, regardless of how detrimental it may be to their own reputation. We have seen it time and again where employees, students, and others post comments on social media where the only response one can have is *facepalm*…this idiot .

Understanding that when you post on social media, whether you’re representing a company or yourself, it can still be damaging to your future prospects for a job, or your credibility. Once your credibility is ruined good luck regaining the trust of those who may have respected you or looked up to you in the past.

So don’t be reckless (and I would add stupid), when posting on social media. Your words today could very well hurt your future tomorrow.

The Ranter.

 
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Posted by on August 18, 2016 in Brands, Social Media, Twitter

 

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