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How I Created Consistency In My Blogging And Content Marketing Strategy

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Caution! This is a long ass blog post!

If you should ask me Winston, what’s the number one factor that separates those who are successful with starting and running a blog, and having a Content Marketing strategy? I would give you one word Consistency. Yet, this is one of the greatest challenges bloggers face when starting and running a blog.

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Posted by on March 21, 2017 in Content Marketing

 

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10 Growth Hacking Strategies to Grow Your Startup

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photo credit: Bootstrap Business

When starting and growing your business there are two things to always keep in mind:

  1. Being able to work in your business

  2. Being able to work on your business

The first involves the operational aspects of the business such as designing the product/service, hiring talent, legal, operational management, figuring out shipping, and of course customer service and support.

The second focuses more on the aspects of Marketing. Being able to create a brand, market and promote your brand and offer, and drive leads back to you in order to convert them into customers.

Having a Marketing Plan and strategy to grow your business is absolutely imperative. Many businesses fail because they fail to market and promote, and immediately assume their idea or product will get customers and generate sales on its own. Sure you can get by without a marketing plan, but if your goal is to truly build a long term, sustainable and profitable business, then having a marketing plan, especially one geared towards growth is essential.

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Posted by on February 2, 2017 in Growth Hacking

 

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1 Way to Piss Your Reader Off

I don’t know if there is anything that annoys me more than when I am reading an article expecting to get one piece of information, based on the title of the article, and by the end not only do I not get the information I thought I would have but the article spins into a completely different direction.

If you are a writer you know the importance of a title or subject to introduce what you’re writing about, the opening paragraph which gives a brief overview of what the content will be about, the body which details said content, and the closing paragraph which tops it all off.  If you’re article does not have these components please leave the writing to someone else.  Just because you have a computer and access to a text editing application (like Word) or a blog doesn’t make you a writer, it’s harsh but I’m just saying.  I know everyone wants to be a blogger or article writer these days but if you don’t have the talent for it please leave it alone.  I’m pretty sure you wouldn’t see me in a hospital performing open heart surgery.

Finally, if you do write please proof read what you write before publishing, and this doesn’t just mean ensuring the subject-verb-agreement and spell check is all good.  I mean ensuring that whatever valuable content your title promises, ensure that it delivers.  Once the article is completed check the title with the body of the content, cross-reference it and ask yourself “Is the body of the article delivering on the promise of the title?”.  If not FIX IT!

Please and thank you.

The Ranter.

 
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Posted by on February 23, 2011 in Article Marketing

 

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WordPress for Blackberry

So I decided to test the WordPress for Blackberry just in case I have to blog on the go which more than likely i’ll be doing a lot of.

For starters I must say not to shabby WordPress, me likey! However, like most other apps on Blackberry, a few excluded, it has its limitations. One most annoying that I’ve not too long discovered is its slowness in updating changes I’ve made to my WordPress account on my laptop. This is a big setback but hopefully not one that has any long term implications (yeah just felt like using a big word here) 🙂

‘Til next time readers…

The Ranter

 
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Posted by on February 21, 2011 in Apps

 

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