I just had a very interesting thought, and that thought is reflected in the title…could Donald Trump be a marketing genius? Really! It’s a serious question!
Before I go any further let me first say I do not support or endorse him, or any politician for that matter. I am in no way interested in politics of any kind, of any country (I’m just being honest).
Now with that out of the way…
I haven’t paid any attention whatsoever to the 2016 US elections since it started. However, even when I try to ignore it, I still get overwhelmed with news of Donald Trump this and Donald Trump that. I turn on my TV it’s Donald Trump. I go on social media it’s Donald Trump. I probably go into my bathroom right now and see Donald Trump (no bathroom is safe from him!). Say what you will about him and I’ll probably agree, egotistical, narcissistic, overbearing, loud and obnoxious, the devil reincarnated…the end of the free world as we know it!
Donald Trump’s Marketing Brilliance (and what you can learn)
Still, you can’t ignore his presence (as much as we may try to), and this is the reason he could be more of a genius than we really think or want to give him credit for. When you think about when a brand wants to market its products, services, business, idea, vision, there are a few things they have to do:
Market in a way that cuts through noise and confusion of a very loud digital and distracting world we live in, and get the attention of your audience
Get your audience talking about your product/service/business/idea/vision
Win them over and get them to buy into what you’re selling (and oh boy Donald is a sellin’)
I would say based on these criteria Donald Trump is doing a phenomenal job at getting others to buy into him (even if he sucks at being a presidential candidate). If you are truly honest and objective you would see that he is truly a genius. His over the top, down right ridiculous and crazy approach to politics is turning heads and getting attenion. I haven’t seen this much marketing brilliance since Charlie Sheen’s crazy.
So whether you want to admit it or not we can all learn a thing or two from Donald Trump when it comes to Marketing (PLEASE restrict learning to Marketing):
Stand out from the crowd and the norm
Don’t be a afraid to be a sprinkle of crazy to get your audience’s attention
Sell a message people will buy into
Add value to the people who buy into you (I know, I know, I’m saying YOU do this even if he isn’t)