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Is Donald Trump A Marketing Genius???

I just had a very interesting thought, and that thought is reflected in the title…could Donald Trump be a marketing genius? Really! It’s a serious question!

Before I go any further let me first say I do not support or endorse him, or any politician for that matter. I am in no way interested in politics of any kind, of any country (I’m just being honest).

Now with that out of the way…

I haven’t paid any attention whatsoever to the 2016 US elections since it started. However, even when I try to ignore it, I still get overwhelmed with news of Donald Trump this and Donald Trump that. I turn on my TV it’s Donald Trump. I go on social media it’s Donald Trump. I probably go into my bathroom right now and see Donald Trump (no bathroom is safe from him!). Say what you will about him and I’ll probably agree, egotistical, narcissistic, overbearing, loud and obnoxious, the devil reincarnated…the end of the free world as we know it!

 

Donald Trump’s Marketing Brilliance (and what you can learn)

Still, you can’t ignore his presence (as much as we may try to), and this is the reason he could be more of a genius than we really think or want to give him credit for. When you think about when a brand wants to market its products, services, business, idea, vision, there are a few things they have to do:

  1. Market in a way that cuts through noise and confusion of a very loud digital and distracting world we live in, and get the attention of your audience

  2. Get your audience talking about your product/service/business/idea/vision

  3. Win them over and get them to buy into what you’re selling (and oh boy Donald is a sellin’)

I would say based on these criteria Donald Trump is doing a phenomenal job at getting others to buy into him (even if he sucks at being a presidential candidate). If you are truly honest and objective you would see that he is truly a genius. His over the top, down right ridiculous and crazy approach to politics is turning heads and getting attenion. I haven’t seen this much marketing brilliance since Charlie Sheen’s crazy.

So whether you want to admit it or not we can all learn a thing or two from Donald Trump when it comes to Marketing (PLEASE restrict learning to Marketing):

  • Stand out from the crowd and the norm

  • Don’t be a afraid to be a sprinkle of crazy to get your audience’s attention

  • Sell a message people will buy into

  • Add value to the people who buy into you (I know, I know, I’m saying YOU do this even if he isn’t)

I’d love to know, what do you think: criminally insane or genius?

The Ranter.

P.S.

Just in case you doubt my theory I did a Google search for ‘US 2016 Elections’ (not Donald Trump) this is what came up at the top of Google…trump post

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Guess Who’s Back!!

Wow! It still feels surreal. Hi everyone! So I have decided to start blogging again.

I’ve been working on a project recently that will take me into the next 5 years, and part of it includes a blog which will be launched next year. Just putting together articles and the marketing plans for that really got me excited again to start blogging on this page with random rants (as usual). Writing is something I love doing, and Marketing is my obsession, so it only makes sense to combine the two, and as we Jamaicans say ‘work wid it’.

I’m really excited to be back here. A lot has changed since I stopped blogging. Now we have Instagram, and Pinterest, and a bunch of other SM sites, and a lot more going on. Dunno how imma keep up but I’ll do me bes’ *in Popeye voice*

Take care for now…

The Ranter

 
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Posted by on August 16, 2016 in Uncategorized

 

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Are You Killing Your Own Business?

There’s an old saying “In order to make money you have to spend money.” Well there’s a new saying “If you want to have a successful business get out of your box.”

Today in such a competitive market where pretty much everyone wants to open their own business there exists little room for chance or for missed opportunities. Everyone wants a successful business right? But you may be killing your business without even realizing, even if you are a big brand that’s been around for years. How you may be doing that is through missed opportunities to improve the level of your business, by ignoring the future of business interaction and communication, or any other area for that matter.

No this isn’t another rant about how businesses are ignoring the power of Social Media. I’m pretty sure that point has been overly stressed for the past two years. They get it, Social Media is a good thing, you can stop now.

This is a rant about even today in such a technological inclined era there are still businesses who are stuck in the old way of doing things. As if that point hasn’t already been proven by the countless other multi-million and multi-billion dollar businesses and industries who over the years failed to move with the crowd and ended up falling flat on their faces…who remembers the railroad era? They ignored the possibility of flight and underestimated the power of the automobile revolution. Well I’m pretty sure Ford, Toyota and Boeing have something to say about that.

Perfect example. Recently I briefly attended a Marketing seminar for University students. There were a lot of companies promoting their products and services to the students. Being a now conditioned salesman my first thought was “opportunity knocks” so I decided to approach one of the companies to introduce them to Enterprise SMS, and how it could further enhance and improve not only their client-communication but also their overall business. Her first reaction was “No not interested”. Again I say being the now conditioned salesman I tried yet again explaining the benefits that SMS offers, especially within their Marketing strategies. Yet again a resounding “No not interested” came from her.

Now it’s important to note that I was not trying to sell her on the product, all I wanted was for her to open up to the possibility and even slightly consider how SMS could benefit the company, even if it wasn’t using our product. I pleaded with her to just consider it; I told her even if she doesn’t spend a dime that’s fine (hey that rhymes). All I wanted her to do was to give me the chance to open her eyes to the possibility. If after she felt that it wasn’t for the company I would forever leave her be. Yet still she refused.

In her mind what the company had been doing has worked for them over the years and she doesn’t see why she should consider implementing SMS. Now a thought like this in any business is dangerous play. Never be so closed-minded to the opportunities that exists around you that you will only end up sabotaging your business in the end.

I was not trying to sell her on the product, what I was trying to sell her was that the future of business communication existed within SMS, and just as how leading up to 2008 many businesses ignored the power of Social Media and are trying to play catch up now, so they may soon be doing with SMS. Brands such as Starbucks, Coca-Cola or Red Bull are not necessarily extremely successful in Social Media because they are the best at it. They are successful because they were the first at it. The Innovators and not the Late Majority or Laggards. Just the same the company will be forced to play catch up or be forced out of business by still ignoring the opportunity for business growth that exists right in front of them.

Many businesses of the past failed because they failed to move into the direction, and with their customers as they were moving. This is why it is important to constantly keep abreast of trends within and out of your industry to have a competitive advantage, to be and continue being successful. Successful brands know that there is no such thing as remaining the same forever. They know that they have to constantly reinvent their brand and business in order for it to evolve and stay relevant and interesting to their target market.

You should do the same and not fall into the trap of stagnation and destruction of your business.

What’s your take on it? Leave a comment below to let me know.

The Ranter.

 

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