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Category Archives: Twitter

The Golden Marketing Opportunity You’re Still Missing Out On

I won’t belabour my point with this one because everyone already knows what it is…it’s Email Marketing. Yes Ladies and Gents that golden ticket to extended brand awareness and competitive edge many businesses are still missing out on is Email Marketing.

It’s not surprising though as I too have fell into this trap at one time. With the emergence of Social Media, and pretty much EVERYONE either having a presence on Social Media (the audience), and the rest wanting their presence known on Social Media (the business), it can be seen why there is so much hype and buzz around it. However, many businesses have pretty much thrown other marketing strategies out the door for the sake of ye ole Social Media Marketing, trying to capitalize on their piece of the pie.

It wasn’t until recently when working on my blog (not this one another one), that I realized the enormous opportunity that was being missed through Email Marketing. We as businesses and marketers have gotten so caught up with the hype of Social Media, that we have ignored the other strategies that are also effective (in this case probably more so). I’m not against Social Media, far from it. However, as businesses that are ever growing and ever changing we must realize when it’s time to pull away from the crowded marketplace a bit and start looking on how we can differentiate from what everyone else is doing. Since Social Media has become so popular, the disadvantage is that it has also become very crowded and somewhat noisy. Which means as a business it’s going to be harder to really have a creative and distinct voice in separating yourself from your competitors.

Just in case you haven’t done so in awhile, here’s why you should be looking at implementing more Email into your marketing mix:

  1.  It’s less noisy and crowded. Whereas with Social Media you have to fight for the viewing eye of your audience, with Email it’s less of a fight because assuming you’ve done it right then you have the exclusive eyes of your audience. I said assuming you’ve done it right because assuming they opted in to receive your emails, and you’re not forcing a message or product/service on them that they have no interest in

  2. It’s more targeted. The wonderful thing about Email Marketing as mentioned above is it gives your audience the opportunity to opt-in, or sign up to receive your emails. This means that once they do this they are basically saying “I’m interested in what you have to say and give you permission to say it to me”. This allows your messages to be better tailored for the people who have greater interest in your product/service and not just there because their bestfriend told them to ‘like this page’

  3. It’s timely and more focused. I don’t know if everyone is like me, but I check my emails more than I do my social media profiles. One of the main reasons being as I mentioned social media has become noisy. Between friends, family, and a bunch of Facebook ads trying to get my attention. However, if I see an email come in then I’m thinking it’s probably imporant and needs my attention, or it is something I may be interested in because of something I opted in to receive emails from

  4. Everybody has one

B2B’s should especially be paying more attention to Email Marketing as most businesspeople and executives are more likely to check their emails throughout the day than check their Facebook notifications.

Now let me say again in closing. I am NOT saying their isn’t value in Social Media, there is, because that’s where majoirty of your audience probably hangsout. However, what I am saying is don’t ignore other mediums in favour ONLY of Social Media. The best place to be is find a way to mix Social Media with Email, by using your Facebook pages, Twitter feeds, and other SM channels to capture your audience’s email addresses. Then once you do, then you can move them away from the noise on Social Media, and have a more personalized, exclusive conversation with them.

Makes sense?

Do you believe Email Marketing still has a significant part to play in the marketing mix?

The Ranter

 

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The Lasco Fiasco: How It Damaged A Brand

facepalm.jpg

So picture this…

You own one of the major corporations in your industry, your marketing team decides to increase brand awareness and customer engagement using Twitter so they create a Twitter account to represent your brand online. One day a sudden tweet is sent out from your company’s Twitter account with a derogatory comment about a particular athlete during the Olympics (keep in mind this is the Twitter account of your very reputable brand)…what do you do?!

To be honest I don’t even have the answer to that, but it just goes to show how even in your Marketing department how very little your Marketing team, who should know better by the way, understands very little on the importance of a brand. Now in case you didn’t know this actually happened a few days ago. I will not mention who the individual was that made such a dumb mistake (I think the person has dug their grave deep enough and dont need me to dig it any deeper). The point is even if said person meant to send the tweet from their personal account instead of the company’s account, the mere fact the thought and action of sending the tweet happened in the first place, regardless of where it was sent, just proves how clueless even marketers can be in regards to branding.

A brand is not just about the company you represent but also YOUR personal brand. We live in a world where people feel that because they have a social media account and their picture on it, it gives them the privilege of mentioning whatever comes to mind, regardless of how detrimental it may be to their own reputation. We have seen it time and again where employees, students, and others post comments on social media where the only response one can have is *facepalm*…this idiot .

Understanding that when you post on social media, whether you’re representing a company or yourself, it can still be damaging to your future prospects for a job, or your credibility. Once your credibility is ruined good luck regaining the trust of those who may have respected you or looked up to you in the past.

So don’t be reckless (and I would add stupid), when posting on social media. Your words today could very well hurt your future tomorrow.

The Ranter.

 
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Posted by on August 18, 2016 in Brands, Social Media, Twitter

 

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Charlie Sheen Tweets Worth Big Bucks

I find it both ironic and convenient that in my post yesterday Charlie Sheen: Insane or Brilliant? I mentioned how Charlie Sheen’s antics may be a strategic Marketing move on his part to increase his virality on a level that is unprecedented, whether intentionally or not.

Well it seems my hypothesis has proven to be correct, and maybe he isn’t as insane as he may appear.  Apparently now Sheen has been inducted by Ad.ly as one of the top celebrities whose tweets could be worth anywhere between US$1000-US$10,000 per tweet. Celebrities who have made the list are ‘Keeping Up With the Kardashians’ star Kim Kardashian and Pop superstar Mariah Carey.

In two days Sheen’s Twitter following has grown to 2 million and continues to grow with each insane act. Suffice to say his Vial Marketing seem to have pulled it off, and he is now being paid for his insanity, or brilliance, depending on how you look at it.

I don’t know if I can consider this one to be a great Marketing move, but what I will say is right now it seems his tweeting antics will be keeping him in the minds and media of a lot of people for a bit longer than we expected.

In case you’re interested here’s the article that goes into greater detail of the lucrative potential of his tweets Behind Charlie Sheen’s tweet lies a new world of social media advertising Thanks Mirna Bard for this.

What do you think about this? Leave a comment below.

The Ranter.

 
 

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The Best Twitter Advice Ever Given

I’m a big fan of the tips blog posts. The 5 ways to…the 3 ways you can..10 ways how to.

However, today I came across a post that I must say is nothing short of being simply brilliant! The author attempted to explain 11 Twitter practices that most, if not all Twitter users should exercise to make the Twitter experience for them and their follows a lot more meaningful.

Number 1 is directed to the Tweeps who seem to think it’s okay to send out a tweet every few seconds, I have some of these on my list as well. Though I generally enjoy the content, it gets annoying when I want valuable content from others I also follow, but you choose to bombard me with all your content constantly! I feel an ‘unfollow’ coming on.

Number 6 I can definitely relate to which speaks to the constant ‘hashtagging’ for every single word in every single Twitter update that is made. The question one needs to ask themselves who makes it their point of duty to do this is: are you more interested in posting valuable content or getting top ranked in someone else’s search?

Finally, for me there is Number 11. This one resonated with me sooooo much than the others ever will as I live it everyday on Twitter. Just because you decide to follow me doesn’t mean I will be interested in following you, or be obligated to. If you choose to follow me do so because you are interested in what I have to say and not because you’re trying to grow your list as quickly and largely as possible. I didn’t join Twitter for the popularity contest so if you’re expecting me to return the favour because you offered to follow, good luck with that one. I’m 120 pounds, I doubt i’ll have use for tips on weight loss.

Here’s the entire article for everyone’s perusal http://bit.ly/17aRra

All I will say is kudos to you Mr. Article Writing Man…good job.

The Ranter.

 
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Posted by on February 24, 2011 in Social Media, Twitter

 

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