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Category Archives: Social Media

The Golden Marketing Opportunity You’re Still Missing Out On

I won’t belabour my point with this one because everyone already knows what it is…it’s Email Marketing. Yes Ladies and Gents that golden ticket to extended brand awareness and competitive edge many businesses are still missing out on is Email Marketing.

It’s not surprising though as I too have fell into this trap at one time. With the emergence of Social Media, and pretty much EVERYONE either having a presence on Social Media (the audience), and the rest wanting their presence known on Social Media (the business), it can be seen why there is so much hype and buzz around it. However, many businesses have pretty much thrown other marketing strategies out the door for the sake of ye ole Social Media Marketing, trying to capitalize on their piece of the pie.

It wasn’t until recently when working on my blog (not this one another one), that I realized the enormous opportunity that was being missed through Email Marketing. We as businesses and marketers have gotten so caught up with the hype of Social Media, that we have ignored the other strategies that are also effective (in this case probably more so). I’m not against Social Media, far from it. However, as businesses that are ever growing and ever changing we must realize when it’s time to pull away from the crowded marketplace a bit and start looking on how we can differentiate from what everyone else is doing. Since Social Media has become so popular, the disadvantage is that it has also become very crowded and somewhat noisy. Which means as a business it’s going to be harder to really have a creative and distinct voice in separating yourself from your competitors.

Just in case you haven’t done so in awhile, here’s why you should be looking at implementing more Email into your marketing mix:

  1.  It’s less noisy and crowded. Whereas with Social Media you have to fight for the viewing eye of your audience, with Email it’s less of a fight because assuming you’ve done it right then you have the exclusive eyes of your audience. I said assuming you’ve done it right because assuming they opted in to receive your emails, and you’re not forcing a message or product/service on them that they have no interest in

  2. It’s more targeted. The wonderful thing about Email Marketing as mentioned above is it gives your audience the opportunity to opt-in, or sign up to receive your emails. This means that once they do this they are basically saying “I’m interested in what you have to say and give you permission to say it to me”. This allows your messages to be better tailored for the people who have greater interest in your product/service and not just there because their bestfriend told them to ‘like this page’

  3. It’s timely and more focused. I don’t know if everyone is like me, but I check my emails more than I do my social media profiles. One of the main reasons being as I mentioned social media has become noisy. Between friends, family, and a bunch of Facebook ads trying to get my attention. However, if I see an email come in then I’m thinking it’s probably imporant and needs my attention, or it is something I may be interested in because of something I opted in to receive emails from

  4. Everybody has one

B2B’s should especially be paying more attention to Email Marketing as most businesspeople and executives are more likely to check their emails throughout the day than check their Facebook notifications.

Now let me say again in closing. I am NOT saying their isn’t value in Social Media, there is, because that’s where majoirty of your audience probably hangsout. However, what I am saying is don’t ignore other mediums in favour ONLY of Social Media. The best place to be is find a way to mix Social Media with Email, by using your Facebook pages, Twitter feeds, and other SM channels to capture your audience’s email addresses. Then once you do, then you can move them away from the noise on Social Media, and have a more personalized, exclusive conversation with them.

Makes sense?

Do you believe Email Marketing still has a significant part to play in the marketing mix?

The Ranter

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The Heartfelt Ad You Can’t Understand (But Can Feel)

What makes a good ad campaign? Is it humourous? Is it entertaining? Is it catchy? I believe the best ones are the ones that are lasting. Not only are they viral and well shared and talked about, but they also leave a lasting impression in our minds for a lifetime.

While doing research on a project I’m working on I came across this video by chance. Just out of cutiosity I clicked and watched. My initial thoughts were “this is nice”, but then close to the end of the video I was so moved that tears came to my eyes, and all I could think was “WOW!”

Take a look for yourself…

 

How POWERFUL is that!!

How powerful is it that even though you may not speak the language, and couldn’t necessarily relate to the experience of the characters that the campaign still had such an emotionally intense impact?

By the end of the ad I didn’t care what they were selling because I was ready to buy, and THAT my friends is the power of an impactful ad campaign.

It can:

  1. Get your audience to not only buy into your product/service, but also you as a company

  2. Create a lasting impression in the minds (and in this case the hearts) of your audience

  3. Cut across race, creed, culture, and even defies the very definition of logic to touch the very thing that makes us human and connects us all…our soul

My biggest takeaway from this ad sometimes the best ad campaigns are the simplest. They don’t need to be fancy or elaborate, they just need to connect with each of us and be memorable.

 

Share your thoughts, what was the biggest takeaway for you?

The Ranter

 

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The Lasco Fiasco: How It Damaged A Brand

facepalm.jpg

So picture this…

You own one of the major corporations in your industry, your marketing team decides to increase brand awareness and customer engagement using Twitter so they create a Twitter account to represent your brand online. One day a sudden tweet is sent out from your company’s Twitter account with a derogatory comment about a particular athlete during the Olympics (keep in mind this is the Twitter account of your very reputable brand)…what do you do?!

To be honest I don’t even have the answer to that, but it just goes to show how even in your Marketing department how very little your Marketing team, who should know better by the way, understands very little on the importance of a brand. Now in case you didn’t know this actually happened a few days ago. I will not mention who the individual was that made such a dumb mistake (I think the person has dug their grave deep enough and dont need me to dig it any deeper). The point is even if said person meant to send the tweet from their personal account instead of the company’s account, the mere fact the thought and action of sending the tweet happened in the first place, regardless of where it was sent, just proves how clueless even marketers can be in regards to branding.

A brand is not just about the company you represent but also YOUR personal brand. We live in a world where people feel that because they have a social media account and their picture on it, it gives them the privilege of mentioning whatever comes to mind, regardless of how detrimental it may be to their own reputation. We have seen it time and again where employees, students, and others post comments on social media where the only response one can have is *facepalm*…this idiot .

Understanding that when you post on social media, whether you’re representing a company or yourself, it can still be damaging to your future prospects for a job, or your credibility. Once your credibility is ruined good luck regaining the trust of those who may have respected you or looked up to you in the past.

So don’t be reckless (and I would add stupid), when posting on social media. Your words today could very well hurt your future tomorrow.

The Ranter.

 
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Posted by on August 18, 2016 in Brands, Social Media, Twitter

 

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Are You Killing Your Own Business?

There’s an old saying “In order to make money you have to spend money.” Well there’s a new saying “If you want to have a successful business get out of your box.”

Today in such a competitive market where pretty much everyone wants to open their own business there exists little room for chance or for missed opportunities. Everyone wants a successful business right? But you may be killing your business without even realizing, even if you are a big brand that’s been around for years. How you may be doing that is through missed opportunities to improve the level of your business, by ignoring the future of business interaction and communication, or any other area for that matter.

No this isn’t another rant about how businesses are ignoring the power of Social Media. I’m pretty sure that point has been overly stressed for the past two years. They get it, Social Media is a good thing, you can stop now.

This is a rant about even today in such a technological inclined era there are still businesses who are stuck in the old way of doing things. As if that point hasn’t already been proven by the countless other multi-million and multi-billion dollar businesses and industries who over the years failed to move with the crowd and ended up falling flat on their faces…who remembers the railroad era? They ignored the possibility of flight and underestimated the power of the automobile revolution. Well I’m pretty sure Ford, Toyota and Boeing have something to say about that.

Perfect example. Recently I briefly attended a Marketing seminar for University students. There were a lot of companies promoting their products and services to the students. Being a now conditioned salesman my first thought was “opportunity knocks” so I decided to approach one of the companies to introduce them to Enterprise SMS, and how it could further enhance and improve not only their client-communication but also their overall business. Her first reaction was “No not interested”. Again I say being the now conditioned salesman I tried yet again explaining the benefits that SMS offers, especially within their Marketing strategies. Yet again a resounding “No not interested” came from her.

Now it’s important to note that I was not trying to sell her on the product, all I wanted was for her to open up to the possibility and even slightly consider how SMS could benefit the company, even if it wasn’t using our product. I pleaded with her to just consider it; I told her even if she doesn’t spend a dime that’s fine (hey that rhymes). All I wanted her to do was to give me the chance to open her eyes to the possibility. If after she felt that it wasn’t for the company I would forever leave her be. Yet still she refused.

In her mind what the company had been doing has worked for them over the years and she doesn’t see why she should consider implementing SMS. Now a thought like this in any business is dangerous play. Never be so closed-minded to the opportunities that exists around you that you will only end up sabotaging your business in the end.

I was not trying to sell her on the product, what I was trying to sell her was that the future of business communication existed within SMS, and just as how leading up to 2008 many businesses ignored the power of Social Media and are trying to play catch up now, so they may soon be doing with SMS. Brands such as Starbucks, Coca-Cola or Red Bull are not necessarily extremely successful in Social Media because they are the best at it. They are successful because they were the first at it. The Innovators and not the Late Majority or Laggards. Just the same the company will be forced to play catch up or be forced out of business by still ignoring the opportunity for business growth that exists right in front of them.

Many businesses of the past failed because they failed to move into the direction, and with their customers as they were moving. This is why it is important to constantly keep abreast of trends within and out of your industry to have a competitive advantage, to be and continue being successful. Successful brands know that there is no such thing as remaining the same forever. They know that they have to constantly reinvent their brand and business in order for it to evolve and stay relevant and interesting to their target market.

You should do the same and not fall into the trap of stagnation and destruction of your business.

What’s your take on it? Leave a comment below to let me know.

The Ranter.

 

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What I Like About the New Facebook Page

With the new feature of using Facebook page as an account I can easily realize the benefits that come with this.  I am going to mention one in particular that I noticed that may have missed a lot of other Facebook marketers and brands.

I was thinking about running a competition for another business where existing fans would get their friends to “Like” the page in order to qualify or be eligible for a prize.  Basically who ever got the most friends to ‘fan’ the page wins.  This may not be a new concept at all, especially with brands and Facebook.  However, my problem was how could I know who recently “Like” the page and how would I reach out to them to find out who suggested the page to them if i didn’t know the recent ones from the not so recent ones?

Evidently, it now happens by using Facebook as you page people who have recently “Like” your page now shows up in the Friend Request section as a notification, as recent fans who have “Like” the page.  This makes it easier for businesses to now measure (1. How many fans Like the page on a daily basis and overall to gauge the effectiveness of their campaigns and (2. Who exactly LIke the page so that one may follow up accordingly, maybe with a simple ‘Thank you for Liking our Page’ gesture.

With this new feature I am glad that measuring these results will not be as painstaking as before and there will still be hope to run the campaign after all.  Now I know I may have bashed the new page functionality in a past post, but that was only as it relates to the chronological order of the status updates which I am happy to announce has been fixed, so I am now 100% pleased.

Good job Zuckerberg…good job.

The Ranter.

 

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The Best Twitter Advice Ever Given

I’m a big fan of the tips blog posts. The 5 ways to…the 3 ways you can..10 ways how to.

However, today I came across a post that I must say is nothing short of being simply brilliant! The author attempted to explain 11 Twitter practices that most, if not all Twitter users should exercise to make the Twitter experience for them and their follows a lot more meaningful.

Number 1 is directed to the Tweeps who seem to think it’s okay to send out a tweet every few seconds, I have some of these on my list as well. Though I generally enjoy the content, it gets annoying when I want valuable content from others I also follow, but you choose to bombard me with all your content constantly! I feel an ‘unfollow’ coming on.

Number 6 I can definitely relate to which speaks to the constant ‘hashtagging’ for every single word in every single Twitter update that is made. The question one needs to ask themselves who makes it their point of duty to do this is: are you more interested in posting valuable content or getting top ranked in someone else’s search?

Finally, for me there is Number 11. This one resonated with me sooooo much than the others ever will as I live it everyday on Twitter. Just because you decide to follow me doesn’t mean I will be interested in following you, or be obligated to. If you choose to follow me do so because you are interested in what I have to say and not because you’re trying to grow your list as quickly and largely as possible. I didn’t join Twitter for the popularity contest so if you’re expecting me to return the favour because you offered to follow, good luck with that one. I’m 120 pounds, I doubt i’ll have use for tips on weight loss.

Here’s the entire article for everyone’s perusal http://bit.ly/17aRra

All I will say is kudos to you Mr. Article Writing Man…good job.

The Ranter.

 
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Posted by on February 24, 2011 in Social Media, Twitter

 

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Everybody’s a Social Media Expert

It seems these days everybody’s an expert, particularly where Social Media is concerned.  I have browsed countless websites and personal pages far and wide and it seems everyone is knowledgeable beyond belief that they are an expert.  These days all you need is the right jargon in the right sentences at the right time and suddenly, hey you’re an expert!  Just use words and phrases like “engagement”, “building community”, “interaction”, “share content”, “add value”, and suddenly you’re an expert.

 

If you’re like me and read a lot of marketing articles and Social Media content then it’s pretty easy to spot those who are actually riding another bubble wave until it dies, and those who genuinely know what they are talking about.  One such person who I admire is Mari Smith.  What she’s doing may not be much different than what everyone else is doing but I like her approach to doing it, and most importantly IT’S DIFFERENT.  Social Media Examiner is another really great source for Social Media content.  Then there is Static FBML Bible for FBML codes.  Now these may not be the only source for great content but from what I have seen these are the ones that seem to know what they are doing, instead of trying to score quick and big with the current Social Media bubble.

 

It’s good that everyone is jumping on board with the next big bubble being Social Media *insert sarcastic tone here*, I mean why not the dot com already popped.  Still, word to the wise for all the self proclaimed experts and gurus, if you’re to make such a claim ensure that you at least have a track record of businesses you’ve actually helped where you can, you know, show your expertise instead of just talking about it.  Maybe it’s just me but business people like to actually see results before they sign over a cheque in your name.  Secondly, if you are a guru you have to have a following of advocates (your best friend or roommate doesn’t count) who can vouch that you are who you say you are…that’s just my thought.

 

Just wait ’til the ‘experts’ get their hands on Mobile Marketing…

 

The Ranter.

 
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Posted by on February 23, 2011 in Social Media

 

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