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Category Archives: Online Marketing

What I Learned From Neil Patel That Most Other Marketers Don’t Have

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photo credit Neil Patel

Do a search online on Digital Marketing, Online Marketing, or Content Marketing and it’s inevitable that Neil Patel will be in the top 5 (if not the top 3) of search engine results. It’s safe to say that he is the authority in all these areas of Marketing.

If you choose to dispute it take this into consideration.

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The Golden Marketing Opportunity You’re Still Missing Out On

I won’t belabour my point with this one because everyone already knows what it is…it’s Email Marketing. Yes Ladies and Gents that golden ticket to extended brand awareness and competitive edge many businesses are still missing out on is Email Marketing.

It’s not surprising though as I too have fell into this trap at one time. With the emergence of Social Media, and pretty much EVERYONE either having a presence on Social Media (the audience), and the rest wanting their presence known on Social Media (the business), it can be seen why there is so much hype and buzz around it. However, many businesses have pretty much thrown other marketing strategies out the door for the sake of ye ole Social Media Marketing, trying to capitalize on their piece of the pie.

It wasn’t until recently when working on my blog (not this one another one), that I realized the enormous opportunity that was being missed through Email Marketing. We as businesses and marketers have gotten so caught up with the hype of Social Media, that we have ignored the other strategies that are also effective (in this case probably more so). I’m not against Social Media, far from it. However, as businesses that are ever growing and ever changing we must realize when it’s time to pull away from the crowded marketplace a bit and start looking on how we can differentiate from what everyone else is doing. Since Social Media has become so popular, the disadvantage is that it has also become very crowded and somewhat noisy. Which means as a business it’s going to be harder to really have a creative and distinct voice in separating yourself from your competitors.

Just in case you haven’t done so in awhile, here’s why you should be looking at implementing more Email into your marketing mix:

  1.  It’s less noisy and crowded. Whereas with Social Media you have to fight for the viewing eye of your audience, with Email it’s less of a fight because assuming you’ve done it right then you have the exclusive eyes of your audience. I said assuming you’ve done it right because assuming they opted in to receive your emails, and you’re not forcing a message or product/service on them that they have no interest in

  2. It’s more targeted. The wonderful thing about Email Marketing as mentioned above is it gives your audience the opportunity to opt-in, or sign up to receive your emails. This means that once they do this they are basically saying “I’m interested in what you have to say and give you permission to say it to me”. This allows your messages to be better tailored for the people who have greater interest in your product/service and not just there because their bestfriend told them to ‘like this page’

  3. It’s timely and more focused. I don’t know if everyone is like me, but I check my emails more than I do my social media profiles. One of the main reasons being as I mentioned social media has become noisy. Between friends, family, and a bunch of Facebook ads trying to get my attention. However, if I see an email come in then I’m thinking it’s probably imporant and needs my attention, or it is something I may be interested in because of something I opted in to receive emails from

  4. Everybody has one

B2B’s should especially be paying more attention to Email Marketing as most businesspeople and executives are more likely to check their emails throughout the day than check their Facebook notifications.

Now let me say again in closing. I am NOT saying their isn’t value in Social Media, there is, because that’s where majoirty of your audience probably hangsout. However, what I am saying is don’t ignore other mediums in favour ONLY of Social Media. The best place to be is find a way to mix Social Media with Email, by using your Facebook pages, Twitter feeds, and other SM channels to capture your audience’s email addresses. Then once you do, then you can move them away from the noise on Social Media, and have a more personalized, exclusive conversation with them.

Makes sense?

Do you believe Email Marketing still has a significant part to play in the marketing mix?

The Ranter

 

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The Heartfelt Ad You Can’t Understand (But Can Feel)

What makes a good ad campaign? Is it humourous? Is it entertaining? Is it catchy? I believe the best ones are the ones that are lasting. Not only are they viral and well shared and talked about, but they also leave a lasting impression in our minds for a lifetime.

While doing research on a project I’m working on I came across this video by chance. Just out of cutiosity I clicked and watched. My initial thoughts were “this is nice”, but then close to the end of the video I was so moved that tears came to my eyes, and all I could think was “WOW!”

Take a look for yourself…

 

How POWERFUL is that!!

How powerful is it that even though you may not speak the language, and couldn’t necessarily relate to the experience of the characters that the campaign still had such an emotionally intense impact?

By the end of the ad I didn’t care what they were selling because I was ready to buy, and THAT my friends is the power of an impactful ad campaign.

It can:

  1. Get your audience to not only buy into your product/service, but also you as a company

  2. Create a lasting impression in the minds (and in this case the hearts) of your audience

  3. Cut across race, creed, culture, and even defies the very definition of logic to touch the very thing that makes us human and connects us all…our soul

My biggest takeaway from this ad sometimes the best ad campaigns are the simplest. They don’t need to be fancy or elaborate, they just need to connect with each of us and be memorable.

 

Share your thoughts, what was the biggest takeaway for you?

The Ranter

 

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What I Like About the New Facebook Page

With the new feature of using Facebook page as an account I can easily realize the benefits that come with this.  I am going to mention one in particular that I noticed that may have missed a lot of other Facebook marketers and brands.

I was thinking about running a competition for another business where existing fans would get their friends to “Like” the page in order to qualify or be eligible for a prize.  Basically who ever got the most friends to ‘fan’ the page wins.  This may not be a new concept at all, especially with brands and Facebook.  However, my problem was how could I know who recently “Like” the page and how would I reach out to them to find out who suggested the page to them if i didn’t know the recent ones from the not so recent ones?

Evidently, it now happens by using Facebook as you page people who have recently “Like” your page now shows up in the Friend Request section as a notification, as recent fans who have “Like” the page.  This makes it easier for businesses to now measure (1. How many fans Like the page on a daily basis and overall to gauge the effectiveness of their campaigns and (2. Who exactly LIke the page so that one may follow up accordingly, maybe with a simple ‘Thank you for Liking our Page’ gesture.

With this new feature I am glad that measuring these results will not be as painstaking as before and there will still be hope to run the campaign after all.  Now I know I may have bashed the new page functionality in a past post, but that was only as it relates to the chronological order of the status updates which I am happy to announce has been fixed, so I am now 100% pleased.

Good job Zuckerberg…good job.

The Ranter.

 

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Better No Website Than The Worst Website

In today’s marketplace a website is like your customers first store stop.  It is the first contact they have with your business even before they interact with you, your sales reps, or even your receptionist.  Therefore, it is important that the first point of contact is the most memorable and impactful…in a positive way that is.

It’s sad to believe in the digital marketplace that we live in today, where pretty much every business and customer exists online, there are still those who take something as important as a website so slightly.  It’s bad enough when a website isn’t SEO optimized, Mobile optimized, not user-friendly and has no clear call-to-action, if any at all.  But one would think that the business would at the very least take the time to put a somewhat decent and visually appealing site together.  Even if I can’t find what I’m looking for easily, even if I can’t view it on my new stylish smartphone, even if the website doesn’t rank in the top 10 or even 100 of Google’s search rank, I can at least expect to type in the url and be presented with a decent enough website that makes me go “Hmmmm…this looks pretty good.”  You’re telling me I can’t even get that?

I visited a website the other day, and to say the very least I was disgusted and traumatized (I wanted to be nice but I had to call it as I saw it). There was no strucutre (nothing in a table to make it look uniform), which already is a big turn off for me.  The colours don’t complement or coordinate.  The navigation bar is close to non-existent (I’m still searching for it).  There should just be a big X on this website.  As much as I may be slandering the website, my words don’t even compare to how bad this website looks.  It looked like the science experiment of a 10 year-old child rather than a business serious about business.  Suffice to say it only accomplished one thing, telling me that I will never be doing business with them.

Deep down I’m still hoping that they have a new website somewhere and just somehow forgot to take down the old one; or at least working on the new one ASAP!.  What troubles me the most is they actually have a Marketing Manager…smh!  I wonder what their job description is?

Still, with everything there are 3 sides to a story, my side, their side, and the truth.  So I leave everyone to decide if maybe I’m being too harsh.  Here is the website www.genac.com (sorry guys it’s for your own good).

What do you think about it? Leave your comments below.

The Ranter.

 
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Posted by on March 2, 2011 in Online Marketing

 

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