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Category Archives: Celebrities

Is Donald Trump A Marketing Genius???

I just had a very interesting thought, and that thought is reflected in the title…could Donald Trump be a marketing genius? Really! It’s a serious question!

Before I go any further let me first say I do not support or endorse him, or any politician for that matter. I am in no way interested in politics of any kind, of any country (I’m just being honest).

Now with that out of the way…

I haven’t paid any attention whatsoever to the 2016 US elections since it started. However, even when I try to ignore it, I still get overwhelmed with news of Donald Trump this and Donald Trump that. I turn on my TV it’s Donald Trump. I go on social media it’s Donald Trump. I probably go into my bathroom right now and see Donald Trump (no bathroom is safe from him!). Say what you will about him and I’ll probably agree, egotistical, narcissistic, overbearing, loud and obnoxious, the devil reincarnated…the end of the free world as we know it!

 

Donald Trump’s Marketing Brilliance (and what you can learn)

Still, you can’t ignore his presence (as much as we may try to), and this is the reason he could be more of a genius than we really think or want to give him credit for. When you think about when a brand wants to market its products, services, business, idea, vision, there are a few things they have to do:

  1. Market in a way that cuts through noise and confusion of a very loud digital and distracting world we live in, and get the attention of your audience

  2. Get your audience talking about your product/service/business/idea/vision

  3. Win them over and get them to buy into what you’re selling (and oh boy Donald is a sellin’)

I would say based on these criteria Donald Trump is doing a phenomenal job at getting others to buy into him (even if he sucks at being a presidential candidate). If you are truly honest and objective you would see that he is truly a genius. His over the top, down right ridiculous and crazy approach to politics is turning heads and getting attenion. I haven’t seen this much marketing brilliance since Charlie Sheen’s crazy.

So whether you want to admit it or not we can all learn a thing or two from Donald Trump when it comes to Marketing (PLEASE restrict learning to Marketing):

  • Stand out from the crowd and the norm

  • Don’t be a afraid to be a sprinkle of crazy to get your audience’s attention

  • Sell a message people will buy into

  • Add value to the people who buy into you (I know, I know, I’m saying YOU do this even if he isn’t)

I’d love to know, what do you think: criminally insane or genius?

The Ranter.

P.S.

Just in case you doubt my theory I did a Google search for ‘US 2016 Elections’ (not Donald Trump) this is what came up at the top of Google…trump post

 

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Charlie Sheen Tweets Worth Big Bucks

I find it both ironic and convenient that in my post yesterday Charlie Sheen: Insane or Brilliant? I mentioned how Charlie Sheen’s antics may be a strategic Marketing move on his part to increase his virality on a level that is unprecedented, whether intentionally or not.

Well it seems my hypothesis has proven to be correct, and maybe he isn’t as insane as he may appear.  Apparently now Sheen has been inducted by Ad.ly as one of the top celebrities whose tweets could be worth anywhere between US$1000-US$10,000 per tweet. Celebrities who have made the list are ‘Keeping Up With the Kardashians’ star Kim Kardashian and Pop superstar Mariah Carey.

In two days Sheen’s Twitter following has grown to 2 million and continues to grow with each insane act. Suffice to say his Vial Marketing seem to have pulled it off, and he is now being paid for his insanity, or brilliance, depending on how you look at it.

I don’t know if I can consider this one to be a great Marketing move, but what I will say is right now it seems his tweeting antics will be keeping him in the minds and media of a lot of people for a bit longer than we expected.

In case you’re interested here’s the article that goes into greater detail of the lucrative potential of his tweets Behind Charlie Sheen’s tweet lies a new world of social media advertising Thanks Mirna Bard for this.

What do you think about this? Leave a comment below.

The Ranter.

 
 

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Charlie Sheen: Insane or Brilliant?

Lately Charlie Sheen has been getting a lot of attention, not necessarily good but attention nonetheless. When my Twitter list, who comprises of mostly marketers I might add, are sending updates one every 30 minutes with something relating to Charlie Sheen I know something is wrong. One has to wonder if he has completely lost it and has decided to throw away his successful Hollywood career, especially with the recent success of Two and a Half Men, a sitcom on CBS.  I’m beginning to wonder if he’s competing with Lindsay Lohan for the title of ‘Celebrity to destroy their career the quickest’ or ‘Crazy Celeb of the Century’ award.

Yeah there was the alcohol and drug problem, the prostitute incident, and the Ustream video, but one has to wonder is he really intentionally hurting and destroying his career, especially since he was on the brink of a comeback, or is it something else?

Since his recent publicized antics, and his further actions intensifying the situation, he has become the most talked about incident since probably the Obama inauguration.  Talk about Viral Marketing, this is the golden gate, the keys to heaven for most Marketers, to have their brand talked about a lot across pretty much every media channel there is, whether online or offline. Now you may be saying negative publicity such as these may destroy a brand, and this I completely agree with.  However, there is such a saying as ‘there’s no such thing as bad publicity’, and in Charlie Sheen’s case this may hold true considering the traction he is now receiving and the longevity of it. As bad as it may be, maybe that’s his intention.

Maybe he’s just a little bit crazy and dare I say a bit stupid for his actions, but then again past men and women were considered crazy during their time of ‘insanity’ and are now renowned as some of the greatest minds of all time…case in point Albert Einstein.

What do you think, comment below to share your thoughts.

The Ranter.

 
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Posted by on March 10, 2011 in Celebrities

 

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