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Category Archives: Article Marketing

1 Way to Piss Your Reader Off

I don’t know if there is anything that annoys me more than when I am reading an article expecting to get one piece of information, based on the title of the article, and by the end not only do I not get the information I thought I would have but the article spins into a completely different direction.

If you are a writer you know the importance of a title or subject to introduce what you’re writing about, the opening paragraph which gives a brief overview of what the content will be about, the body which details said content, and the closing paragraph which tops it all off.  If you’re article does not have these components please leave the writing to someone else.  Just because you have a computer and access to a text editing application (like Word) or a blog doesn’t make you a writer, it’s harsh but I’m just saying.  I know everyone wants to be a blogger or article writer these days but if you don’t have the talent for it please leave it alone.  I’m pretty sure you wouldn’t see me in a hospital performing open heart surgery.

Finally, if you do write please proof read what you write before publishing, and this doesn’t just mean ensuring the subject-verb-agreement and spell check is all good.  I mean ensuring that whatever valuable content your title promises, ensure that it delivers.  Once the article is completed check the title with the body of the content, cross-reference it and ask yourself “Is the body of the article delivering on the promise of the title?”.  If not FIX IT!

Please and thank you.

The Ranter.

 
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Posted by on February 23, 2011 in Article Marketing

 

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