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Monthly Archives: April 2017

How to Increase Revenues for Your Business Using Video & List Building

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Photo credit: Live Clinic

There are many strategies to growing your business, one such strategy is list building. It provides the opportunity to:

  • Market your product/service exclusively to your audience

  • Create more targeted and personalized promotional messages through specific opt-ins

  • Build and develop greater relationships, thus increasing customer retention and lifetime customers

  • Create a list that is readily available to you to leverage forever (even if every social media platform shuts down tomorrow)

Knowing how to really implement an effective list building strategy can be difficult I know, especially if you are new to the whole idea of Content and Inbound Marketing.

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Dear Youtube: Your Ad Strategy Is Extremely Annoying And Ineffective

Dear Youtube: Your Ad Strategy Is Extremely Annoying And Ineffective

youtube no videoI’ve been spending a bit more time on Youtube in the last few weeks, and maybe even months (I’ve loss track). I mostly go on to watch interviews of other successful entrepreneurs that inspire me such as Tony Robbins. I also go on because I obsess over learning new techniques and strategies in Digital Marketing that will give me the competitive edge over everyone else (and I have found a few). Even occasionally when I just want to relax and take a break I’ll go on and maybe check out a movie trailer or 2 (or 10).

I’m not sure how recent it is, but Youtube has an advertising tactic now to generate revenue for them, and brand awareness for other companies. What they do is before each video they will play an ad right before the video. The ads are typically based on other sites that you may have visited, or links you clicked on. So they feed you ads that are either the same or similar to those that you clicked on from other websites.

Let me be the first to say that it is the worst, dumbest, and most ineffective strategy I have come across in a long time (you brought this on yourself Youtube). By my tone you can tell I’m annoyed, and for good reason. If you’ve ever tried to watch a video of interest to you on Youtube only to be interrupted by an ad you have no interest of seeing or clicking on, then you understand my frustration and annoyance.

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Posted by on April 12, 2017 in Advertisements, Brands

 

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