Lately Charlie Sheen has been getting a lot of attention, not necessarily good but attention nonetheless. When my Twitter list, who comprises of mostly marketers I might add, are sending updates one every 30 minutes with something relating to Charlie Sheen I know something is wrong. One has to wonder if he has completely lost it and has decided to throw away his successful Hollywood career, especially with the recent success of Two and a Half Men, a sitcom on CBS. I’m beginning to wonder if he’s competing with Lindsay Lohan for the title of ‘Celebrity to destroy their career the quickest’ or ‘Crazy Celeb of the Century’ award.
Yeah there was the alcohol and drug problem, the prostitute incident, and the Ustream video, but one has to wonder is he really intentionally hurting and destroying his career, especially since he was on the brink of a comeback, or is it something else?
Since his recent publicized antics, and his further actions intensifying the situation, he has become the most talked about incident since probably the Obama inauguration. Talk about Viral Marketing, this is the golden gate, the keys to heaven for most Marketers, to have their brand talked about a lot across pretty much every media channel there is, whether online or offline. Now you may be saying negative publicity such as these may destroy a brand, and this I completely agree with. However, there is such a saying as ‘there’s no such thing as bad publicity’, and in Charlie Sheen’s case this may hold true considering the traction he is now receiving and the longevity of it. As bad as it may be, maybe that’s his intention.
Maybe he’s just a little bit crazy and dare I say a bit stupid for his actions, but then again past men and women were considered crazy during their time of ‘insanity’ and are now renowned as some of the greatest minds of all time…case in point Albert Einstein.
What do you think, comment below to share your thoughts.