There’s an old saying “In order to make money you have to spend money.” Well there’s a new saying “If you want to have a successful business get out of your box.”
Today in such a competitive market where pretty much everyone wants to open their own business there exists little room for chance or for missed opportunities. Everyone wants a successful business right? But you may be killing your business without even realizing, even if you are a big brand that’s been around for years. How you may be doing that is through missed opportunities to improve the level of your business, by ignoring the future of business interaction and communication, or any other area for that matter.
No this isn’t another rant about how businesses are ignoring the power of Social Media. I’m pretty sure that point has been overly stressed for the past two years. They get it, Social Media is a good thing, you can stop now.
This is a rant about even today in such a technological inclined era there are still businesses who are stuck in the old way of doing things. As if that point hasn’t already been proven by the countless other multi-million and multi-billion dollar businesses and industries who over the years failed to move with the crowd and ended up falling flat on their faces…who remembers the railroad era? They ignored the possibility of flight and underestimated the power of the automobile revolution. Well I’m pretty sure Ford, Toyota and Boeing have something to say about that.
Perfect example. Recently I briefly attended a Marketing seminar for University students. There were a lot of companies promoting their products and services to the students. Being a now conditioned salesman my first thought was “opportunity knocks” so I decided to approach one of the companies to introduce them to Enterprise SMS, and how it could further enhance and improve not only their client-communication but also their overall business. Her first reaction was “No not interested”. Again I say being the now conditioned salesman I tried yet again explaining the benefits that SMS offers, especially within their Marketing strategies. Yet again a resounding “No not interested” came from her.
Now it’s important to note that I was not trying to sell her on the product, all I wanted was for her to open up to the possibility and even slightly consider how SMS could benefit the company, even if it wasn’t using our product. I pleaded with her to just consider it; I told her even if she doesn’t spend a dime that’s fine (hey that rhymes). All I wanted her to do was to give me the chance to open her eyes to the possibility. If after she felt that it wasn’t for the company I would forever leave her be. Yet still she refused.
In her mind what the company had been doing has worked for them over the years and she doesn’t see why she should consider implementing SMS. Now a thought like this in any business is dangerous play. Never be so closed-minded to the opportunities that exists around you that you will only end up sabotaging your business in the end.
I was not trying to sell her on the product, what I was trying to sell her was that the future of business communication existed within SMS, and just as how leading up to 2008 many businesses ignored the power of Social Media and are trying to play catch up now, so they may soon be doing with SMS. Brands such as Starbucks, Coca-Cola or Red Bull are not necessarily extremely successful in Social Media because they are the best at it. They are successful because they were the first at it. The Innovators and not the Late Majority or Laggards. Just the same the company will be forced to play catch up or be forced out of business by still ignoring the opportunity for business growth that exists right in front of them.
Many businesses of the past failed because they failed to move into the direction, and with their customers as they were moving. This is why it is important to constantly keep abreast of trends within and out of your industry to have a competitive advantage, to be and continue being successful. Successful brands know that there is no such thing as remaining the same forever. They know that they have to constantly reinvent their brand and business in order for it to evolve and stay relevant and interesting to their target market.
You should do the same and not fall into the trap of stagnation and destruction of your business.
What’s your take on it? Leave a comment below to let me know.